5/3 BANK_ ESCAPE THE WAIT

PROBLEM
We live in an impatient world. A world where more than half of us honk after the stoplight turns green; 72% of us admit to pushing an already lit elevator button; and 96% of us knowingly and repeatedly consume food or drink so hot that it burns our mouths.

SOLVED.
That’s why Fifth Third Bank created a faster new mobile app—to take the wait out of banking. But why stop there? Introducing Escape the Wait, a series of audio relaxation therapy sessions that used location-specific media and geo-fenced mobile ads to reach people where they waited—then soothed their impatient souls with contextually relevant audio content. Therapy sessions were hosted on our mobile site and SoundCloud, where users could share tracks pertinent to their wait.

Because waiting is anything but relaxing.

Awards:
Radio Mercury Awards finalist
ADDYs silver

contextualized ooh + geo-fenced mobile.