_DEEP CUTS
Call me a vainglorious hoarder (please), but I still have a soft spot for the thinking behind these #TBTs.
SCOTT’S SELECTION SCOTCH
print
small space.
STORA ENSO PAPER
print + poster.
Tagline: Paper you can trust.
SPEYSIDE SCOTCH POKER GIFT SET**
design + packaging.
**won 2005 Judges’ Choice Award, International Corrugated Packaging Design Competition (commonly accepted as Nobel Peace Prize for corrugated cardboard).
VOLKSWAGEN
print.
FUSER.COM
Fuser was a free email aggregator that allowed you to access all your email and social networking messages in the same place—so you’d never miss another message. For the launch, we placed urgent missed messages around San Francisco and New York neighborhoods, posted animated spots to YouTube and created a website for user-generated missed messages. Not too shabby for a $25K budget.
Tagline: Never miss a message.
guerrilla
missed messages in environment.
enlarged guerrilla.
digital content.
“Night Shift”
“Found One”
VOLKSWAGEN
poster.
STORA ENSO PAPER
print.
Tagline: Everything looks good on Centura.
STUDENT WORK
BOUNTY PAPER TOWELS
in-store coupon / ambient media
coupons printed on actual Bounty paper towel rolls and mounted on dispensers in appropriate sections throughout grocery store.
Tagline: Multi-talented paper towels.
PIZZA BLOTTERS - COPY:
DIRECTIONS: Bunch up 1-2 sheets. Lightly dab grease puddles.
If needed, separate from clingy cheese. Bon Appétit.
Bounty / Multi-talented paper towels.
EMERGENCY COFFEE FILTERS - COPY:
DIRECTIONS: Line filter basket with 1-2 sheets. Deposit grinds.
Proceed with ritual in semi-conscious fashion.
Bounty / Multi-talented paper towels.
PIDDLE SPONGES - COPY:
DIRECTIONS: Firmly blot soiled floor with 1-3 sheets.
Spray disinfectant. Scold pet appropriately.
Bounty / Multi-talented paper towels.
SUPER 8 MOTEL
print.
Tagline: We cut corners where it really doesn’t matter, so you save where it does.
BRINKS HOME SECURITY
print.
Tagline: Not everyone can provide 24-hour protection.
COPY:
Not everyone can provide 24-hour protection.
COPY:
Not everyone can provide 24-hour protection.
COPY:
Not everyone can provide 24-hour protection.
ZEPHYRHILLS NATURAL SPRING WATER
print.
Tagline: Good for everything water ought to be good for.
