DENVER WATER_ STAY GREEN
PROBLEM
Can an entire campaign and concept revolve around a single color?
SOLVED.
You tell me.
Tagline: Use only what you need.
guerrilla
transparent yard signs.
YARD SIGN COPY:
YOUR LAWN ON TWO MINUTES LESS WATER. / Save water, stay green.
Denver Water / Use only what you need.
guerrilla
wild postings w/ cutout window placed across Denver, over anything green.
PLACARD COPY:
YOUR LAWN ON TWO MINUTES LESS WATER. / Save water, stay green.
Denver Water / Use only what you need.
ooh.
print
newspaper small space.
