FORD_ PARTY
PROBLEM
For the all-new Ford Ranger launch, we were asked to create a feature-heavy spot that treated the truck like an essential piece of adventure gear.
SOLVED.
So we did. The Ranger relaunch has been one of Ford’s most succcessful to date, cementing its place in the midsize market. Pro tip: cannibalism sells.
Tagline: Tough has more fun.
tv
directed by Chris Crowley & Outside TV.
”Party”