LIVEWELL COLORADO_
PROBLEM
If current trends continue, more than half of all Americans will be obese by the year 2030. That’s unacceptable.
SOLVED.
Enter LiveWell Colorado, a nonprofit offshoot of the Colorado Department of Public Health dedicated to reversing this trend through active living and healthy eating. Our campaign challenged people to inspire others, as well as to change their own behaviors—and by golly, it worked! Thanks to us, Americans are no longer morbidly obese.** You're welcome.
**(just kidding. However, as a direct result of our campaign, Kaiser Permanente awarded LiveWell a $16 million grant to establish it as an independent nonprofit organization. Baby steps.)
Tagline: Challenge someone to Live Well.
tv
directed by Steve Burrows.
"Mall Chase"
guerrilla
elevator button stickers.
STICKER COPY:
TRY THE STAIRS / livewellcolorado.org
tv.
"Gromance"
guerrilla
crosswalk stencil.
STENCIL COPY:
START / FINISH / Challenge someone to LiveWell
ooh.
