PLANTERS_ SNACK SWEATERS


PROBLEM
What began as an uninspired banner brief to complement a stale, four-year-old holiday TV spot…

SOLVED.
…turned into its own campaign for a real-world line of nut warmers, hand-knitted by Mr. Peanut himself—and more importantly, Planters's most successful holiday season in years.

That's what we in the business call making lemonade out of lemons.**

 

**lemonade processed in a facility on equipment that may contain traces of nuts.

 


full line of holiday snack sweaters.

Planters_Sweater_Hero_01.jpg
 


social
animated .gif

MrPeanut_Knitting.gif
 


banner.

 


digital
landing page.