http://zacspectorlikesyou.com Zac Spector Likes You Wed, 17 Apr 2013 00:14:14 +0000 http://zacspectorlikesyou.com en http://zacspectorlikesyou.com/NBA http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/NBA Wed, 17 Apr 2013 00:14:14 +0000 Zac Spector Likes You 5424518 Prologue currently in beta... TV "Walls" TV "Countdown" Love the idea of this NBA season launch spot; the execution, however—for about 73 reasons beyond my control—I don't love. You decide. Prologue currently in beta... TV "Walls" TV "Countdown" Love the idea of this NBA season launch spot; the execution, however—for about 73 reasons beyond my... http://zacspectorlikesyou.com/Corona-Light http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Corona-Light Mon, 01 Apr 2013 19:26:30 +0000 Zac Spector Likes You 5311073 Preamble coming soon... TV Directed by Larry Charles. "Herd" "Guitar" "Game Day" Preamble coming soon... TV Directed by Larry Charles. "Herd" "Guitar" "Game Day" http://zacspectorlikesyou.com/Cheetos-App-of-Massive-Distraction http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Cheetos-App-of-Massive-Distraction Sat, 16 Feb 2013 11:29:16 +0000 Zac Spector Likes You 3674658 We live in a hyperconnected, manic society where expectations for productivity are, frankly, untenable. So how do you get people to shut off their brains and take a much-needed Cheetos Break from reality? Mass distraction. With the Cheetos App of Massive Distraction, we went straight after the #1 cause of productivity—thinking. But rather than drag people from their mobile worlds, we entered them—with two technology-exploiting games for the price of none. Across the digital media spectrum, attention spans were shut down on contact. In some demographics, productivity stopped completely. Though launched only weeks ago, the app has already surged into the top 25. Cats have taken over factories; yoga studios have shuttered; distractibility has skyrocketed by a factor of 11; and most importantly, we’ve taught untold millions—nay, billions—how to stop paying attention the RIGHT way. Tagline: Take a Cheetos break with Cheetos. App overview App infomercial Facebook tab <img src="http://payload68.cargocollective.com/1/0/27293/3674658/Screen shot 2013-02-16 at 9.52.08 AM.png" width="554" height="563" width_o="554" height_o="563" src_o="http://payload68.cargocollective.com/1/0/27293/3674658/Screen shot 2013-02-16 at 9.52.08 AM_o.png" data-mid="26763552" border="0" align="left"/> The coveted victory screen for true Thumble Rumble champions (even more incentive not to be a loser). <img src="http://payload68.cargocollective.com/1/0/27293/3674658/ThumbWar-iPad-EndScreenSm72 3.jpg" width="341" height="454" width_o="341" height_o="454" src_o="http://payload68.cargocollective.com/1/0/27293/3674658/ThumbWar-iPad-EndScreenSm72 3_o.jpg" data-mid="27243578" border="0" align="left"/> TV Directed by Ulf Johansson. "Break Bot" + Cheetos App pre-roll TV "Stickup" We live in a hyperconnected, manic society where expectations for productivity are, frankly, untenable. So how do you get people to shut off their brains and take a... http://zacspectorlikesyou.com/TD-Ameritrade-2012-Olympics http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/TD-Ameritrade-2012-Olympics Tue, 02 Oct 2012 20:00:22 +0000 Zac Spector Likes You 3432218 Question: How can a financial services corporation help Americans show their support for U.S. Olympic athletes without seeming self-serving? Answer: Use your campaign to invite the entire country to genuinely support individual athletes in real time. Across all media, we provided the athletes’ actual twitter handles as calls to action instead of pushing TD Ameritrade's services and company URL. TV. "Jonathan Horton" "Natalie Coughlin" "David Oliver" "Mariel Zagunis" Campaign Overview. Question: How can a financial services corporation help Americans show their support for U.S. Olympic athletes without seeming self-serving? Answer: Use your... http://zacspectorlikesyou.com/Wyoming-Dept-of-Health-2011 http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Wyoming-Dept-of-Health-2011 Tue, 28 Dec 2010 18:26:30 +0000 Zac Spector Likes You 877910 Quit for them. Fact: the average smoker dies 14 years earlier than they should. But rather than rehash well-trodden creative with slightly different executions to let people know the obvious—that cigarettes suck ass—we went straight after the people cigarettes affected most. And I don’t mean smokers. See, in a libertarian state of exceedingly independent people who don’t want nobody intervening in their personal decisions, the only way to get a Wyomingite to stop smoking is to let them know that their actions hurt others—more especially, people they care about. So we asked real Wyoming citizens to be brave and make a personal plea to a loved one who smoked, telling them what they’ll miss about them when they die from smoking. Because every time someone dies from smoking, they leave behind someone who really misses them. TV. Directed by Academy Award-winning documentarian Daniel Junge. "Sarah" "Darren" "Kellie" "Milt" "Leah" "Tiana" "Montage" Radio. "Plea" "Miss You" OOH. <img src="http://payload.cargocollective.com/1/0/27293/877910/wydoh_cancer_0.jpg" width="670" height="502" width_o="800" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/877910/wydoh_cancer_0_o.jpg" data-mid="27244720" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30WidowSmaller.jpg" width="670" height="226" width_o="1993" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30WidowSmaller_o.jpg" data-mid="4350071" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10.6x36GrddghtrSmaller.jpg" width="670" height="198" width_o="2048" height_o="607" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10.6x36GrddghtrSmaller_o.jpg" data-mid="4368738" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48GapingSmaller.jpg" width="670" height="197" width_o="2048" height_o="604" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48GapingSmaller_o.jpg" data-mid="4289299" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30EulogySmaller.jpg" width="670" height="227" width_o="1991" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30EulogySmaller_o.jpg" data-mid="4368828" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x40-6MonthsSmaller.jpg" width="670" height="237" width_o="1906" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x40-6MonthsSmaller_o.jpg" data-mid="4368972" border="0" align="left"/> Quit for them. Fact: the average smoker dies 14 years earlier than they should. But rather than rehash well-trodden creative with slightly different executions to... http://zacspectorlikesyou.com/Driven-To-Drive-Less http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Driven-To-Drive-Less Thu, 04 Nov 2010 12:45:23 +0000 Zac Spector Likes You 755620 Everyday 50,000 commuters traveled to Boulder for work. In one year, that meant each commuter produced more CO2 than a round trip flight from Los Angeles to London. Something had to be done. Joining forces with Driven to Drive Less, we made a game out of people giving up their car at least one day a week. A game that everyone who played won. Assigning participants a carless day based on their car’s color (if it worked with their schedule), members gave their cars a day off and commuted by alternate modes of transportation—be they bus, bike, foot, carpool, freight-hopping, rickshaw or pogo stick. To get the word out we created a presence across multiple media, including a website with carless resources galore, an online community, member social events, print and nontraditional work, and recruiting like-minded sponsors to give incentives to carless participants. One day a week. That’s 14.3% less congestion, parking tickets and road rage. And 14.3% more good karma. driventodriveless.com Tagline: Don't drive one day a week. Digital Website. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-01.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-01_o.jpg" data-mid="3574227" border="0" align="left"/> Digital Landing page intro enlarged. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 45.png" width="562" height="234" width_o="562" height_o="234" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 45_o.png" data-mid="3574248" border="0" align="left"/> Swag T-shirts. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-02.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-02_o.jpg" data-mid="3574228" border="0" align="left"/> Swag / membership badge Decals placed on back windshield of every member's car, matching their car's color. (rockstar denotes multi-day carless commitment) <img src="http://payload.cargocollective.com/1/0/27293/755620/DDDL car decals.jpg" width="670" height="510" width_o="2048" height_o="1560" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDDL car decals_o.jpg" data-mid="3577652" border="0" align="left"/> Guerrilla Upside-down cars around town. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-04.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-04_o.jpg" data-mid="3574231" border="0" align="left"/> Guerrilla Spray chalk street stencils in high foot-traffic areas. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-1.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-1_o.jpg" data-mid="3661185" border="0" align="left"/> Guerrilla Spray chalk street stencils in high foot-traffic areas. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-2.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-2_o.jpg" data-mid="3669399" border="0" align="left"/> Digital Social media community. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 46.png" width="670" height="363" width_o="1175" height_o="638" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 46_o.png" data-mid="3574587" border="0" align="left"/> Digital Social media community. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 47.png" width="670" height="378" width_o="1174" height_o="663" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 47_o.png" data-mid="3574592" border="0" align="left"/> Print. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-06.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-06_o.jpg" data-mid="3574234" border="0" align="left"/> In-store Sponsor POP postcard. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL WFMFossilizedCropSmallest.jpg" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL WFMFossilizedCropSmallest_o.jpg" data-mid="3576121" border="0" align="left"/> Poster. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL0021 WFM_DDL promo poster.jpg" width="670" height="852" width_o="2048" height_o="2606" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL0021 WFM_DDL promo poster_o.jpg" data-mid="3574955" border="0" align="left"/> Everyday 50,000 commuters traveled to Boulder for work. In one year, that meant each commuter produced more CO2 than a round trip flight from Los Angeles to London.... http://zacspectorlikesyou.com/Denver-Water-Green-Campaign http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Denver-Water-Green-Campaign Thu, 29 Jul 2010 14:51:28 +0000 Zac Spector Likes You 539623 Can an entire campaign and concept revolve around a color? You bet-zler. Tagline: Use only what you need. Guerrilla Transparent yard sign. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_ClearLawnSign.jpg" width="670" height="517" width_o="1144" height_o="884" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_ClearLawnSign_o.jpg" data-mid="2470799" border="0" align="left"/> Guerrilla Wild postings with cutout window placed across Denver, over anything green. READS: (headline) "Your lawn on 2 minutes less water. (subhead) Save water, stay green." <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green guerilla.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green guerilla_o.jpg" data-mid="2470815" border="0" align="left"/> OOH Billboard. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_Outdoor_in environment.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_Outdoor_in environment_o.jpg" data-mid="2475014" border="0" align="left"/> Print. Newspaper small space. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_nwspr.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_nwspr_o.jpg" data-mid="2475015" border="0" align="left"/> Swag T-shirt. (same idea, on all-green shirt) <img src="http://payload.cargocollective.com/1/0/27293/539623/DenverWater36.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/539623/DenverWater36_o.jpg" data-mid="2470818" border="0" align="left"/> Can an entire campaign and concept revolve around a color? You bet-zler. Tagline: Use only what you need. Guerrilla Transparent yard sign. Guerrilla Wild... http://zacspectorlikesyou.com/Socks-vs-Stink http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Socks-vs-Stink Wed, 28 Jul 2010 13:22:32 +0000 Zac Spector Likes You 537593 Whilst roaming the booths at the 2010 SnowSports International trade show, we happened upon point6—a spanking new sock company boasting the world's best wool, and sporting the clever little tagline, "spread the wool." After an informative conversation with the owner, Peter Drake, in which we professed our love of quality foot coverings, he was kind enough to give us a couple of pairs to try out. Strolling away from the booth, we realized it was one of Peter’s secondary comments that kept bouncing around in our heads: He claimed that you could wear these socks for 10 days in a row without them smelling. Sounded like a challenge to me. So, this zero-budget, quickly assembled video is a compilation of me and my art director actually testing the socks' smell threshold. Why? Because: 1) we enjoy filth, and any excuse not to change clothes is a good one; and 2) we sent it to Mr. Drake in the hopes of drumming up some new business. Anyway, (spoiler alert!) point6 socks live up to their odorless hype. Small caveat: RIGHT when you take them off, they’re a tad odoriferous. But put them on again in the a.m., and they’re smelling like roses. Well, anti-microbial wool roses that you keep inside your shoes. Sans thorns. Whilst roaming the booths at the 2010 SnowSports International trade show, we happened upon point6—a spanking new sock company boasting the world's best wool, and... http://zacspectorlikesyou.com/Elements-Therapeutic-Massage http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Elements-Therapeutic-Massage Wed, 14 Jul 2010 21:42:11 +0000 Zac Spector Likes You 513110 How do you feel after a therapeutic massage? Exactly like this. For this campaign we bucked the category, refusing to show bronzed, body-waxed beauties getting a massage or some rocks piled on them. Instead we stuck to clean, super simple layouts, focusing the consumers' attentions on visualizing their wellness and relaxation—and reminding them there’s a reason people find wellness in a god with eight hands. Poster & print <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsButter_1.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsButter_1_o.jpg" data-mid="5540216" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsPutty_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsPutty_2_o.jpg" data-mid="5540219" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsJello_3.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsJello_3_o.jpg" data-mid="5540217" border="0" align="left"/> How do you feel after a therapeutic massage? Exactly like this. For this campaign we bucked the category, refusing to show bronzed, body-waxed beauties getting a... http://zacspectorlikesyou.com/Radio http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Radio Mon, 12 Jul 2010 01:38:01 +0000 Zac Spector Likes You 506615 <img src="http://payload.cargocollective.com/1/0/27293/506615/Screen shot 2010-07-12 at 12.36.23 AM.png" width="226" height="170" width_o="226" height_o="170" src_o="http://payload.cargocollective.com/1/0/27293/506615/Screen shot 2010-07-12 at 12.36.23 AM_o.png" data-mid="2309356" border="0" align="left"/> Burger King "Office Buffet" Wyoming Department of Health /tobacco 2011 "Miss You" "Plea" Wyoming Department of Health /underage drinking 2010 "Girls' Night" "Liquor Store" "Dad" Good Times Burgers & Custard /loaded fries (ACHTUNG! please don't judge this spot by the VO at the end; per client's orders, we were forced to use this helium-voiced dude, who's been the voice of Good Times for years) "Embellishment" Wyoming Department of Health /drunk driving 2010 "Coyote" "Ice Patch" SONIC Drive-In "Scary" Wyoming Department of Health /drunk driving 2009 "Alphabet" UNICEF Tap Project "Pee" Burger King "Office Buffet" Wyoming Department of Health /tobacco 2011 "Miss You" "Plea" Wyoming Department of Health /underage drinking 2010 "Girls' Night"...