http://zacspectorlikesyou.com Zac Spector Likes You Wed, 29 Dec 2010 00:26:30 +0000 http://zacspectorlikesyou.com en http://zacspectorlikesyou.com/Wyoming-Dept-of-Health-2011 http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Wyoming-Dept-of-Health-2011 Wed, 29 Dec 2010 00:26:30 +0000 Zac Spector Likes You 877910 Quit for them. Fact: the average smoker dies 14 years earlier than they should. But rather than rehash well-trodden creative with slightly different executions to let people know the obvious—that cigarettes suck ass—we went straight after the people cigarettes affected most. And I don’t mean smokers. See, in a libertarian state of exceedingly independent people who don’t want nobody intervening in their personal decisions, the only way to get a Wyomingite to stop smoking is to let them know that their actions hurt others—more especially, people they care about. So we asked real Wyoming citizens to be brave and make a personal plea to a loved one who smoked, telling them what they’ll miss about them when they die from smoking. Because every time someone dies from smoking, they leave behind someone who really misses them. TV. Directed by Academy Award-winning documentarian Daniel Junge. "Sarah" "Darren" "Kellie" "Milt" "Leah" "Tiana" "Montage" Radio. "Plea" "Miss You" OOH. <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48CancerSmaller.jpg" width="670" height="227" width_o="1992" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48CancerSmaller_o.jpg" data-mid="4289315" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30WidowSmaller.jpg" width="670" height="226" width_o="1993" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30WidowSmaller_o.jpg" data-mid="4350071" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10.6x36GrddghtrSmaller.jpg" width="670" height="198" width_o="2048" height_o="607" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10.6x36GrddghtrSmaller_o.jpg" data-mid="4368738" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48GapingSmaller.jpg" width="670" height="197" width_o="2048" height_o="604" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x48GapingSmaller_o.jpg" data-mid="4289299" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30EulogySmaller.jpg" width="670" height="227" width_o="1991" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH10x30EulogySmaller_o.jpg" data-mid="4368828" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x40-6MonthsSmaller.jpg" width="670" height="237" width_o="1906" height_o="675" src_o="http://payload.cargocollective.com/1/0/27293/877910/WYDOH14x40-6MonthsSmaller_o.jpg" data-mid="4368972" border="0" align="left"/> http://zacspectorlikesyou.com/Driven-To-Drive-Less http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Driven-To-Drive-Less Thu, 04 Nov 2010 17:45:23 +0000 Zac Spector Likes You 755620 Everyday 50,000 commuters traveled to Boulder for work. In one year, that meant each commuter produced more CO2 than a round trip flight from Los Angeles to London. Something had to be done. Joining forces with Driven to Drive Less, we made a game out of people giving up their car at least one day a week. A game that everyone who played won. Assigning participants a carless day based on their car’s color (if it worked with their schedule), members gave their cars a day off and commuted by alternate modes of transportation—be they bus, bike, foot, carpool, freight-hopping, rickshaw or pogo stick. To get the word out we created a presence across multiple media, including a website with carless resources galore, an online community, member social events, print and nontraditional work, and recruiting like-minded sponsors to give incentives to carless participants. One day a week. That’s 14.3% less congestion, parking tickets and road rage. And 14.3% more good karma. driventodriveless.com Tagline: Don't drive one day a week. Digital Website. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-01.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-01_o.jpg" data-mid="3574227" border="0" align="left"/> Digital Landing page intro enlarged. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 45.png" width="562" height="234" width_o="562" height_o="234" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 45_o.png" data-mid="3574248" border="0" align="left"/> Swag T-shirts. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-02.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-02_o.jpg" data-mid="3574228" border="0" align="left"/> Swag / membership badge Decals placed on back windshield of every member's car, matching their car's color. (rockstar denotes multi-day carless commitment) <img src="http://payload.cargocollective.com/1/0/27293/755620/DDDL car decals.jpg" width="670" height="510" width_o="2048" height_o="1560" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDDL car decals_o.jpg" data-mid="3577652" border="0" align="left"/> Guerrilla Upside-down cars around town. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-04.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-04_o.jpg" data-mid="3574231" border="0" align="left"/> Guerrilla Spray chalk street stencils in high foot-traffic areas. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-1.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-1_o.jpg" data-mid="3661185" border="0" align="left"/> Guerrilla Spray chalk street stencils in high foot-traffic areas. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-2.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL-Stencil-2_o.jpg" data-mid="3669399" border="0" align="left"/> Digital Social media community. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 46.png" width="670" height="363" width_o="1175" height_o="638" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 46_o.png" data-mid="3574587" border="0" align="left"/> Digital Social media community. <img src="http://payload.cargocollective.com/1/0/27293/755620/Picture 47.png" width="670" height="378" width_o="1174" height_o="663" src_o="http://payload.cargocollective.com/1/0/27293/755620/Picture 47_o.png" data-mid="3574592" border="0" align="left"/> Print. <img src="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-06.jpg" width="670" height="446" width_o="900" height_o="600" src_o="http://payload.cargocollective.com/1/0/27293/755620/DrivenToDriveLess-06_o.jpg" data-mid="3574234" border="0" align="left"/> In-store Sponsor POP postcard. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL WFMFossilizedCropSmallest.jpg" width="400" height="599" width_o="400" height_o="599" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL WFMFossilizedCropSmallest_o.jpg" data-mid="3576121" border="0" align="left"/> Poster. <img src="http://payload.cargocollective.com/1/0/27293/755620/DDL0021 WFM_DDL promo poster.jpg" width="670" height="852" width_o="2048" height_o="2606" src_o="http://payload.cargocollective.com/1/0/27293/755620/DDL0021 WFM_DDL promo poster_o.jpg" data-mid="3574955" border="0" align="left"/> http://zacspectorlikesyou.com/Miller-High-Life http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Miller-High-Life Thu, 05 Aug 2010 06:50:49 +0000 Zac Spector Likes You 551029 In a world of petty excess, the High Life is a beacon of common sense and utility. It's about the simple things that make life great. Getting more for your money. Opting for functionality over flash. And, of course, drinking Miller High Life—a straightforward, no bullshit, good honest beer at a tasty price. To keep you from losing your way and getting caught up in the hype, we developed the High Life Savings Program. You're welcome. Tagline: Proof the world hasn't gone completely crazy. Print insert / in-store POP Actual coin roll booger-glued to page, in addition to 6-packs in-store. <img src="http://payload.cargocollective.com/1/0/27293/551029/HighLifeCoinRoll72.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/27293/551029/HighLifeCoinRoll72_o.jpg" data-mid="2526392" border="0" align="left"/> (Coin roll call-out copy reads [from top to bottom]: Country club hamburger > Cover charge > Texturizing hair pomade > Appletini > 6-pack of bottled water > Lite soy mocha chai latte > 6-pack of High Life) <img src="http://payload.cargocollective.com/1/0/27293/551029/HighLifeAtonement72.jpg" width="670" height="517" width_o="2048" height_o="1582" src_o="http://payload.cargocollective.com/1/0/27293/551029/HighLifeAtonement72_o.jpg" data-mid="2526421" border="0" align="left"/> http://zacspectorlikesyou.com/Denver-Water-Green-Campaign http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Denver-Water-Green-Campaign Thu, 29 Jul 2010 19:51:28 +0000 Zac Spector Likes You 539623 Can an entire campaign and concept revolve around a color? You bet-zler. Tagline: Use only what you need. Guerrilla Transparent yard sign. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_ClearLawnSign.jpg" width="670" height="517" width_o="1144" height_o="884" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_ClearLawnSign_o.jpg" data-mid="2470799" border="0" align="left"/> Guerrilla Wild postings with cutout window placed across Denver, over anything green. READS: (headline) "Your lawn on 2 minutes less water. (subhead) Save water, stay green." <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green guerilla.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green guerilla_o.jpg" data-mid="2470815" border="0" align="left"/> OOH Billboard. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_Outdoor_in environment.jpg" width="670" height="502" width_o="2000" height_o="1500" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_Outdoor_in environment_o.jpg" data-mid="2475014" border="0" align="left"/> Print. Newspaper small space. <img src="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_nwspr.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/0/27293/539623/SA0109 stay green_nwspr_o.jpg" data-mid="2475015" border="0" align="left"/> Swag T-shirt. (same idea, on all-green shirt) <img src="http://payload.cargocollective.com/1/0/27293/539623/DenverWater36.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/539623/DenverWater36_o.jpg" data-mid="2470818" border="0" align="left"/> http://zacspectorlikesyou.com/Socks-vs-Stink http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Socks-vs-Stink Wed, 28 Jul 2010 18:22:32 +0000 Zac Spector Likes You 537593 Whilst roaming the booths at the 2010 SnowSports International trade show, we happened upon point6—a spanking new sock company boasting the world's best wool, and sporting the clever little tagline, "spread the wool." After an informative conversation with the owner, Peter Drake, in which we professed our love of quality foot coverings, he was kind enough to give us a couple of pairs to try out. Strolling away from the booth, we realized it was one of Peter’s secondary comments that kept bouncing around in our heads: He claimed that you could wear these socks for 10 days in a row without them smelling. Sounded like a challenge to me. So, this zero-budget, quickly assembled video is a compilation of me and my art director actually testing the socks' smell threshold. Why? Because: 1) we enjoy filth, and any excuse not to change clothes is a good one; and 2) we sent it to Mr. Drake in the hopes of drumming up some new business. Anyway, (spoiler alert!) point6 socks live up to their odorless hype. Small caveat: RIGHT when you take them off, they’re a tad odoriferous. But put them on again in the a.m., and they’re smelling like roses. Well, anti-microbial wool roses that you keep inside your shoes. Sans thorns. http://zacspectorlikesyou.com/Sukle-Website http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Sukle-Website Fri, 23 Jul 2010 17:48:56 +0000 Zac Spector Likes You 528948 As the minds who design allegedly easy-to-navigate websites for brands, far too many creative shops' own sites are exceedingly difficult to navigate. They get caught up in trying to be too creative, and the sites just end up intimidating. Finding an agency's portfolio of work should not be work unto itself. So when redesigning Sukle Advertising & Design's site, our goal was to avoid all navigational pitfalls. Obviously we peppered humor throughout, but our primary goal was to let the work speak for itself. After toying with more ideas than you can shake a rain stick at, we ultimately landed on a craigslist-type format, only cleaner. Whilst not the prettiest design, craiglslist is one of the easiest navigational platforms you'll find on the World Wide Interweb. As such, Sukle.com is one of the most accessible creative sites you'll ever have the pleasure to navigate—which was the whole point. Upshot: After going live with our new site, new business has been absolutely booming. Coincidence? Methinks not. Here are some screengrabs of the site for your gandering convenience. If you'd like to see the site in action, just visit sukle.com <img src="http://payload.cargocollective.com/1/0/27293/528948/Picture 33.png" width="670" height="414" width_o="1196" height_o="740" src_o="http://payload.cargocollective.com/1/0/27293/528948/Picture 33_o.png" data-mid="2418454" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/528948/Picture 34.png" width="670" height="431" width_o="709" height_o="457" src_o="http://payload.cargocollective.com/1/0/27293/528948/Picture 34_o.png" data-mid="2418467" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/528948/Picture 35.png" width="670" height="416" width_o="1195" height_o="743" src_o="http://payload.cargocollective.com/1/0/27293/528948/Picture 35_o.png" data-mid="2418483" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/528948/Picture 39.png" width="670" height="494" width_o="980" height_o="723" src_o="http://payload.cargocollective.com/1/0/27293/528948/Picture 39_o.png" data-mid="2418644" border="0" align="left"/> http://zacspectorlikesyou.com/Elements-Therapeutic-Massage http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Elements-Therapeutic-Massage Thu, 15 Jul 2010 02:42:11 +0000 Zac Spector Likes You 513110 How do you feel after a therapeutic massage? Exactly like this. For this campaign we bucked the category, refusing to show bronzed, body-waxed beauties getting a massage or some rocks piled on them. Instead we stuck to clean, super simple layouts, focusing the consumers' attentions on visualizing their wellness and relaxation—and reminding them there’s a reason people find wellness in a god with eight hands. Poster & print <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsButter_1.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsButter_1_o.jpg" data-mid="5540216" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsPutty_2.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsPutty_2_o.jpg" data-mid="5540219" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/27293/513110/ElementsJello_3.jpg" width="450" height="582" width_o="450" height_o="582" src_o="http://payload.cargocollective.com/1/0/27293/513110/ElementsJello_3_o.jpg" data-mid="5540217" border="0" align="left"/> http://zacspectorlikesyou.com/Radio http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Radio Mon, 12 Jul 2010 06:38:01 +0000 Zac Spector Likes You 506615 <img src="http://payload.cargocollective.com/1/0/27293/506615/Screen shot 2010-07-12 at 12.36.23 AM.png" width="226" height="170" width_o="226" height_o="170" src_o="http://payload.cargocollective.com/1/0/27293/506615/Screen shot 2010-07-12 at 12.36.23 AM_o.png" data-mid="2309356" border="0" align="left"/> Burger King "Office Buffet" Wyoming Department of Health /tobacco 2011 "Miss You" "Plea" Wyoming Department of Health /underage drinking 2010 "Girls' Night" "Liquor Store" "Dad" Good Times Burgers & Custard /loaded fries (ACHTUNG! please don't judge this spot by the VO at the end; per client's orders, we were forced to use this helium-voiced dude, who's been the voice of Good Times for years) "Embellishment" Wyoming Department of Health /drunk driving 2010 "Coyote" "Ice Patch" SONIC Drive-In "Scary" Wyoming Department of Health /drunk driving 2009 "Alphabet" UNICEF Tap Project "Pee" http://zacspectorlikesyou.com/Volkswagen-Print http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Volkswagen-Print Mon, 12 Jul 2010 05:43:39 +0000 Zac Spector Likes You 506585 Print <img src="http://payload.cargocollective.com/1/0/27293/506585/VWFlamesRodderCropRGB.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/0/27293/506585/VWFlamesRodderCropRGB_o.jpg" data-mid="2328687" border="0" align="left"/> Insert <img src="http://payload.cargocollective.com/1/0/27293/506585/VWNotForSaleRGB.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/506585/VWNotForSaleRGB_o.jpg" data-mid="2328700" border="0" align="left"/>(headline reads: Winner, best resale value for any brand.) Poster <img src="http://payload.cargocollective.com/1/0/27293/506585/VWSpeedBumpSANSCopyNEW300.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/27293/506585/VWSpeedBumpSANSCopyNEW300_o.jpg" data-mid="2309143" border="0" align="left"/> http://zacspectorlikesyou.com/Scott-s-Selection-Scotch http://zacspectorlikesyou.com/following/zacspectorlikesyou.com/Scott-s-Selection-Scotch Mon, 12 Jul 2010 05:01:20 +0000 Zac Spector Likes You 506510 FIRST KNOW THIS: I'm not an easily suggestible person. THEN THIS: Prior to writing for some rather high-end Scotch whisky brands, I thought Scotch tasted like ceiling wax. I found it repulsive. Simply smelling it would make me shiver. Fast forward one year. I love Scotch. It's my digestif of choice. But it wasn't until I started writing ads and packaging for Scotch, and actually had to depict its flavors and nose and write convincing copy for Scotch aficionados, that I started suddenly and really liking it. I developed an appreciation and a taste for Scotch—inasmuch as I have now convinced my taste buds they are drinking the nectar of the gods. Do I believe in the power of advertising? You bet I do. Am I convincing? You tell me. Print Small space. <img src="http://payload.cargocollective.com/1/0/27293/506510/History_of_nosesSmallest72_3.jpg" width="235" height="1046" width_o="235" height_o="1046" src_o="http://payload.cargocollective.com/1/0/27293/506510/History_of_nosesSmallest72_3_o.jpg" data-mid="2309035" border="0" align="left"/>